Accept rivalry because it is part of the game.
Rivalry with a competitor is an additional social element of a game or match. This element includes the right to promote victory within a class. The competition between players in an exclusive class. Thus there is a social element attached to victory because it is within an exclusive class as well as the entire class of players.
Rivalry is wanting to beat a specific competitor. It is what winning dynasties are built on. Winning is personal, but comments are about game play. Competition is good. Personal insults are bad.
It is proper netiquette to understand that rivalry is acceptable because it promotes improvement.
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