It is proper Netiquette to find and use keywords proportionately. Do optimize content.
All search engines use algorithms to rank relevant results. Content consumers and product purchasers look for key words when making purchasing decisions. They are weighted by search algorithms differently. Most penalize pages for over use. Some reward pages for specific use. Sites linking in play a role in page rank.
Content, headings, and alt tags are crawled by popular search engines to increase page rank. A keyword ratio of 3 percent is considered optimized. Some research has shown that a ratio of 6 percent is optimized. Since over use may be penalized it should be kept in the range of 3 to 6 percent.
Find and use keywords proportionately in content because it increases search engine rankings.
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